Advertising stereotypes and gender representation in social networking sites

نویسندگان
چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

E-Commerce Advertising in Social Networking Sites and Implications for Social Commerce

The proliferation of social media platforms, especially the social networking sites (SNSs), has been changing customers’ online purchasing habits during the last decades. Recently, online marketers not only release advertising on e-commerce platforms but also promote their products and services on social media platforms. In this study we focus on e-commerce adverting in SNSs. We believe that cu...

متن کامل

Changing Gender Stereotypes in Iran

Abstract In recent decades, because of the vast socio-cultural changes which occurred in Iran, Iranian women have experienced new values and identities and they have achieved more advanced education and consciousness, so that they oppose the gender stereotypes which attribute inferior characteristics to women and cause inequalities and limitations in their everyday life. Although gender stereo...

متن کامل

Gossiping Behavior on Social Networking Sites: Does Gender Matter?

Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opin...

متن کامل

Pathological Use of Social Networking Sites in Mothers (A Quantitative and Qualitative Study) 

The present article seeks to investigate how pathological use of social networking sites (SNS) in mothers is related to their marital satisfaction,  mother-child relationship, and children’s behavioral problems. This study had a mixed methods research design with quantitative and qualitative components. In the quantitative part with correlational design, 323 mothers who had preschool children w...

متن کامل

comparative study of gender representation in top notch and ili series

esl/efl books play a crucial role in shaping language learners worldview of gender roles in society. the present study investigated the status of sexism in two sets of efl textbooks, one developed by non-native iranian authors (ili series) and the other by native authors (top notch series). first, two books from each series was selected randomly. then, a quantitative analysis was carried out wi...

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Comunicar

سال: 2013

ISSN: 1134-3478,1988-3293

DOI: 10.3916/c41-2013-17